Digital Marketing Essentials



Digital Marketing Essentials

By Melb. Innovation Centre


Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money. Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.

Here's a quick taste of some of the topics we'll discuss:

  • The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
  • Building an effective strategy
  • Developing realistic goals
  • Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities

This online workshop is for small business owners who want to:

  • Learn about the various—and most effective—ways to market online
  • Develop their digital marketing skills
  • Walk away with practical knowledge and the confidence to start marketing!


Bookings are essential. 


About the ASBAS Digital Solutions Program

This online workshop is being delivered as part of the ASBAS Digital Solutions program, which provides FREE and low-cost, high-quality digital advisory services to small businesses across Victoria.

To successfully register for this online workshop, you must fit the eligibility criteria below:

  • Active ABN
  • Victorian for profit business
  • Under 20 employees
  • Due to limited spots available, only one person may register per ABN


For more information about ASBAS Digital Solution program, visit, email or call (03) 9490 1402. 



Wednesday 27 January 2021


12:00 PM - 02:00 PM





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