Going Digital Workshops


Is your business prepared to thrive in a digital world?


Become adaptable, resilient and present in the online world. After all, it's where consumers are spending their time! Brought to you by City of Casey's INNovation Crowd, the workshops will take place over 6 sessions (held fortnightly) and are hosted online. 

Delivered by experts in their field, join us over 3 months to unpack key topics for keeping your business up to date in an ever changing environment and will equip you to jumpstart your business's digital presence. These workshops are FREE to attend. 


1. Developing a Digital Strategy, 21 July 2021, 7:00 - 9:00 PM

In this special session, we will start to lay the foundation of what you will need to consider and map out a blueprint for how your brand will be presented to the world.

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2. Website & SEO Essentials, 4 August 2021, 7:00 - 9:00 PM

In this session, we will walk you through just how easy it can be to set up a basic website for your business and ensure that you are optimised for search engines such as Google.

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3. E-commerce, Selling Online, 18 August 2021, 7:00 - 9:00 PM

Ecommerce is a huge part of the economy and is vital to businesses that sell their products or services online. Ecommerce gives businesses the ability to reach more customers than traditional retail reaches. And with so many people making their purchases online, now is the best time for you to take the plunge.

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4. Social Media and Digital Marketing, 1 September 2021, 7:00 - 9:00 PM

Chances are, you are already an everyday user of Social Media but for many businesses, Digital Marketing can still seem like a “Black Art”. In this session, we will aim to answer your most common questions and provide you with a template for taking your first steps into the world of Social Media Marketing.

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5. Cyber Security and Data Protection, 15 September 2021, 7:00 - 9:00 PM

Despite the increasing risk from cyber criminals, many small businesses remain an easy target for scams and ransomware attacks. Learn how to identify your points of vulnerability, common threats to business, and face this threat on the front foot and feel confident that your assets are protected. 

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6. Data Analytics - Using Data to Solve Business Problems

Unpack the value of using data to positively imact your business. Data can seem comples, so we'll unpack extracting and insights from data, how to collect and store data and using data with emerging technologies to create competive advantage. 

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Learn more about City of Casey's INNovation Crowd program here.