RarrDesigns: Excellence in Diversity and Inclusion Casey Business Awards 2025 finalist
Rarr Designs has grown from a small side hustle into a proudly Australian made global brand. Founded in 2013, the business was built on the belief that fashion should celebrate all bodies, with a focus on inclusivity, comfort, and style. Today, Rarr continues to design for real people, offering custom sizing, versatile styles, and quality fabrics that help individuals feel confident, strong, and unstoppable.
Inclusivity is at the heart of everything Rarr Designs does. Its size inclusive range ensures no one is left behind, while marketing features real life models from a variety of body types, ages, and cultural backgrounds, reflecting the diverse community the brand serves. Every product is tested on real bodies to ensure a perfect fit and genuine representation. This commitment extends beyond the clothing line, with a workplace that embraces people from different cultures, experiences, and age groups, creating a supportive and vibrant team environment.
Rarr’s dedication to accessibility is also evident in its online presence, with a website designed to be easy to navigate and engaging for all customers.
Supporting local is deeply ingrained in Rarr’s identity. Many fabrics are sourced within Australia, and the brand regularly collaborates with local photographers, artists, influencers, and models, many of whom are part of the City of Casey’s scene. The team is based in Hallam, where staff are encouraged to grow through training and career development opportunities, ensuring that success is shared with the community.
With a strong and consistent brand identity that champions diversity, body positivity, and unapologetic self expression, Rarr Designs has built a loyal community that stretches far beyond its Hallam base. Through its values, creativity, and commitment to representation, the brand continues to inspire confidence in everyone it reaches.
Congratulations to Rarr Designs for being named a finalist in the Excellence in Diversity category.