Customer Development
“Know your customer, better than they know themselves”
By now, we should we have a good understanding of our target customer and at least some initial feedback to ensure that our product/idea fits their needs. Now its time to take a deep dive into the end-users world and start to put together a profile that will assist us in knowing where to find them, how to convert them and how to retain them. This insight will also help to define the MVP (minimum viable product) and business resources required to launch.
Checklist
- Customer Personal Template and Journey Map
- Complete the Why, How and What Template
- Complete Gains and Pains Template
- Complete Target Customer Canvas
- Customer Segment review
Outcomes
Add this to your vision board and review it regularly. You may be surprised to find how much this changes as you begin to scale. Facebook was originally designed to connect university students. It evolved to capture the attention of the world. Ironically, the segment least like to use Facebook today is university students.
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