The demand for your product or service is increasing, but how do you maintain growth and stay ahead of the market? Your revenues are growing, but you need a more significant injection of cash to support your growing business. It’s vital that your business processes are robust and flexible enough to adapt and control the speed of your growth.

It is not uncommon for a startup to pivot along the journey to allow for new markets, customers, products and competitors. But too many pivots will confuse your story and your end-users, so it is best to aim for a growth strategy that anchors back to your values but is flexible enough to charter new territories when ready.