We all know marketing is essential for all businesses, but it's even more important for start-ups. Unless people know about your start-up and what it offers, they probably won't buy your products or services.

Be careful what you ask for, cause it might come true. A well developed marketing strategy will almost certainly bring customers to your door, but are you ready to answer? Unless you are ready to start delivering on your product or service, don’t press the go button just yet. Knowing “when” to target our customers is equally as important as knowing “when”, so use this learning as a blueprint for strategy execution once we are ready to begin our outreach.