If we have properly validated our idea, we can be reasonably confident that our target customers will want what we are selling and that the product/service can solve a real problem. But this is just the beginning. The next key ingredient is to now figure out how we are going to make money (or in the case of Social Enterprise, at least be sustainable). This is where your business model comes into play. Its how we make money and where we deliver value.

It is not uncommon for businesses to more than one business model and you may choose to different models for different products or offerings within your business.