Now the fun begins. You have taken the time to understand your “why” and you have laid the foundation for your new start-up, but before we startbuilding our solution, we need to validate the problem. Its perfectly fine to use assumptions when we are in the ideation stages, but we can waste a lot of precious time acting on these without first validating that our idea has merit.

Be prepared to pivot. As we learn in later modules, you should start getting used to the idea that as a start-up, you are in constant state of “Build, Measure, Learn”. Take the time to listen to your customers, and they will reward you with insight.