Primary @ Pioneers Park: Casey Business Awards 2026 - Excellence in Customer Experience Finalist

Located in the heart of Berwick, Primary @ Pioneers Park has been a much-loved local destination since 2006. Set within the historic former Berwick Primary School overlooking Pioneers Park, the café combines quality food, exceptional coffee and genuine hospitality in a unique and welcoming setting. With a diverse menu, flexible function spaces and a strong community focus, Primary @ Pioneers Park is a place where people come together to connect, celebrate, relax and create lasting memories. 

With rising operating costs and economic pressures, the business has been able to respond without compromising customer value. Rather than relying solely on price increases, the team introduced innovative new experiences including the popular Nights at Primary themed events and expanded its function offering for weddings, engagements and celebrations. These initiatives created new revenue streams, generated significant additional income and reinforced the venue’s reputation as a community gathering place. 

As a finalist in the?Excellence in Customer Experience?category, Primary @ Pioneers Park has built its success around a simple philosophy: treating every customer like a guest in their own home. Unlike many hospitality venues, the café continues to provide full table service, allowing staff to build genuine relationships with customers through personal interactions and attentive service. The business consistently receives positive feedback from online reviews, secret shopper evaluations and direct feedback, achieving a 4.5-star Google rating and an impressive Net Promoter Score of 92.5. 

The café supports the local community by employing Casey residents, creating opportunities for students and trainees, and backing local schools, clubs, charities and community groups. 

Through its commitment to outstanding hospitality, community connection and creating meaningful experiences, Primary @ Pioneers Park continues to be a cherished local institution and a shining example of customer-focused business excellence in the City of Casey.