OK. So, you have an idea that is going to change the world. Where do you start? Well, the simple answer is the best way to start, is to stop! That’s right. Hit the brakes. Take a deep breath and start mapping out a journey before you run off and start tripping over yourself.

“Give me six hours to chop down a tree and I’ll spend four hours sharpening the axe.” Before we even begin to articulate the “what”, we need to know our “why”. These simple housekeeping and preparation exercises will become invaluable when you hit the inevitable roadblocks in your journey. Consider turning your learnings into a Personal Mission Statement and anchor your enthusiasm to these outcomes. At this stage, it’s a good idea to come up with a project name, that is flexible enough to change once we get to branding and design.