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CFM Air Conditioning
CFM Air Conditioning was founded in September 1997 by Melanie Aldis who saw an address an opportunity in the commercial and industrial Air Conditioning market.
A privately owned, medium size company, CFM Air Conditioning now boasts over 100 years of collective experience in HVAC.
The Business
Local market leader Commercial Facilities Management (CFM) Air Conditioning has hit it out of the park on their first foray into the Casey Business Awards.
Entering the 2021 competition for the first time, the privately owned company felt pretty confident in its application – but founder and spokesperson Melanie Aldis said the team was “very proud” of their “huge achievement”.
The company was a finalist in the innovation category for changes it made during the 2020 Covid lockdown. The company used the time to achieve triple certification for the ISO international standards in its industry.
The Challenges
CFM was able to keep its staff gainfully employed during the pandemic, as an essential service that was able to work with its diverse array of clients while adhering to all Covid restrictions and adapting to changing rules and regulations throughout 2021/2021.
“There’s not a lot of mid-tier commercial air conditioning companies that have the internationally recognised IOS certification, so it gives us a really good competitive edge … because it’s above and beyond what our clients are expecting,” Ms Aldis said.
The company also maintains some of the council’s own buildings. “We feel that we’re well-placed to service Casey,” Ms Aldis said, noting CFM is currently on a “rapid growth plan” to gain further market share.
“Hopefully now that we’ve got this competitive edge from the Casey Business Awards 2021 it makes us stand out even more,” Ms Aldis said of the finalist title. “We’re going to take our business to the next level.”
The Casey Effect
CFM has been located in the City of Casey for ten years and has worked hard to embed itself in the community.
Keeping things local is extremely important to CFM; for example, Ms Aldis said around 80 per cent of the company’s workforce lives in Casey.
“To keep employees gainfully employed it’s all about keeping it close.”
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Lessons for others
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1 Stand out in your market
"Entering the Casey Business Awards 2021 provided us with lots of free marketing and promotion to reach a wider audience, while showcasing our commitment to excellence and professionalism."
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2 Keep it local
“We do all our business locally as well, because we’ve built up relationships with all the suppliers over the years" said Melanie "it's means we're in the best place to serve our clients in Casey."
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3 Ask and you will recieve
“Don't be afraid to ask your clients to give you a Google review to increase your online presence and use the downtime to work ON your business, rather than in it!"
Text has been adapted from an article first published by Star News Group and reproduced with permission.