Website and SEO - Going Digital

AUG.

04

Website and SEO - Going Digital

By City of Casey
 

Description

We understand the reasons why you might resist building a website for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech savvy and getting a professional website for your business can be cheap and easy.

Did you know, 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online. Yet, 46% of business owners still say that “My business currently doesn’t need one” as their #1 reason for not having a website. In this session, we will walk you through just how easy it can be to set up a basic website for your business and ensure that you are optimised for search engines such as Google.

 

In this workshop you will learn:

• How to identify your website's purpose

• The essentials for your home page

• How to write content that attracts your target audience

• How to lay the foundation to drive web traffic to your website

• Tools that can convert web visitors into leads for your business

• A plan for organizing your web content before you start building

• The essentials behind Search Engine Optimisation

• How to plan for an SEO campaign

 

Registration is free but places are limited.

Feel free to contact us with any questions or queries: theinncrowd@casey.vic.gov.au

Date

Wednesday 04 August 2021

TIME

07:00 PM - 09:00 PM

LOCATION

ONLINE

COST

FREE

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