Business Essentials Series: Get Digital

The Business Essentials Webinar Series is designed to provide business owners with a range of resources to encourage business resilience, innovation and recovery through this current economic environment.

Each session will be co-hosted by expert guest speakers who will deep dive on topics such as finance, strategy, employment and digital.

Session Two - Going Digital

Almost every business, regardless of sector, has been forced to embrace this new world of digital as a result of social distancing. And whilst many companies have been making the slow transition into e-commerce and social marketing over the past few years, many more are starting to realize that if you do not have a good digital strategy, you are going to be limited in how you can do business in this current environment.

The good news is that there are so many free tools available to help you get you up and running but where do you begin?

This session is designed to provide you with a checklist to ensure that you are maximizing your potential to engage with customers online.

Guest Speakers

Amanda Wright - Small Business Launching Pad

Amanda is an Educator, Mum and Founder of The Small Business Launching Pad, with over 20 years’ experience in a cross section of different industries. She will be joining our session to discuss:

• The importance of digital literacy in the current environment
• What are the steps you need to take to "go digital"?
• How to transition your business to leverage an online audience

Monica Singh - Warill

Monica has an extensive background in marketing, with a specific focus on digital marketing and SEO across agency and corporate sectors.. She will be joining our session to discuss:

• The free tools available to track your metrics
• Tips on how to position your company online
• Strategies to assist with building a digital brand presence